Red Wings Opening Day - DMac’s Day Off
Led the creative team in developing a licensed Ferris Bueller’s Day Off-inspired campaign for Red Wings Opening Day, building on the film’s iconic connection to the team through Cameron Frye’s Gordie Howe jersey. Featuring former Red Wings Darren McCarty and Danny DeKeyser, the campaign recreated memorable scenes from the film to encourage fans to “take the day off” and celebrate the return of hockey. Our multidisciplinary team brought the concept to life across video and promotional creative, carefully recreating the film’s distinctive cinematography, styling and visual language.
